Made Ready
We launched a new platform for Citizens Bank called Made Ready. The idea behind it was that it’s not one thing but the many things you do that help shape and guide who you are. To introduce the campaign, we partnered with Questlove, a man with 18 different jobs, to deliver our campaign message, “you’re made of everything you’ve done and everything you’re going to do,” simultaneously showing that Citizens Bank will be there to help you along your journey every step of the way.
The Event
Then we brought Questlove back to where it all began, The High School for Creative and Performing Arts in Philly. At the event we celebrated the artist and his roots, with local bands, his own line of plant-based cheesesteaks and performances by students as well as his sister.
Made Ready For Music
We teamed up with Vulture to help launch Citizens Bank’s new “Made Ready” campaign, which highlights life’s twists and turns that ultimately make us who we are. Questlove, a man with 18+ jobs, felt like the perfect person to bring the idea to life.
The Speqs
We created video capture glasses based off Quest’s signature pair. At the event, we had Questlove and concert-goers wear the glasses, so we could create a first person perspective of the night for people who couldn’t attend the event in person. With footage from the glasses, we edited and posted stories in real time.
To close out the event, Questlove debuted a portion of the new song The Roots created for Citizens Bank, Feel It (You Got It).
